The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Television / Short Form - Campaign
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Television / Short Form - Campaign
ExtraMostBestest Campaign
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Television / Short Form - Campaign
Some People
Agency: BBDO / New York + Smith&Jones
Client: AT&T / DIRECTV Category: Television / Short Form - Campaign
#ChooseYourFamily
Agency: FoxP2 / Cape Town + Patriot / Cape Town
Client: Cape of Good Hope SPCA Category: Television / Short Form - Campaign
Humans will be Humans
Agency: Ogilvy UK / London
Client: Samsung Category: Television / Short Form - Campaign
Old Spice - It Practically Smells Itself
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Campaign
Award:
2018 Film Silver Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18006S
Award:
2018 Film Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client:
Common Sense Media
Title:
Device Free Dinner
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18007B
Award:
2018 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Little Caesars
Title:
ExtraMostBestest Campaign
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18073M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + Smith&Jones
Client:
AT&T / DIRECTV
Title:
Some People
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18074M
Award:
2018 Film Merit Award
Agency:
FoxP2 / Cape Town + Patriot / Cape Town
Client:
Cape of Good Hope SPCA
Title:
#ChooseYourFamily
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18075M
Award:
2018 Film Merit Award
Agency:
Ogilvy UK / London
Client:
Samsung
Title:
Humans will be Humans
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18076M
Award:
2018 Film Merit Award
Agency:
Ogilvy / Cape Town
Client:
24.com
Title:
News24 Edge
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18077M